Noah Smits
Proven specialist in the field of marketing and communication
Step into the world of Noah, the entrepreneur who turned his own marketing learning curve into gold. After a thriving music career, he recognized the power of behavioral psychology in communication and worked with his agency for the top of the Dutch music industry and international icons. Since 2018, he has been a sought-after speaker at leading universities and international conferences. He teaches organizations how to pragmatically apply behavioral science to optimize their communication and genuinely influence the behavior of their target audience. With his infectious humor and unstoppable energy, he transforms every talk into an experience, fully in line with his mantra: "Educating, but entertaining."
Themes
Book Noah for
Languages
Price indication
Biography
From Artist to Entrepreneur
Noah Smits is a former Top40 artist, creative entrepreneur, communication and media strategist, media personality, and above all, a true entertainer. His musical background and fascination with human behavior led to unique marketing methods that create strong connections between public figures and their fans. With this innovative approach, he worked for names like Ed Sheeran, David Guetta, Rico Verhoeven, Afrojack, and dozens of other celebrities. He was instrumental in the careers of Snelle and Antoon and played a key role in the communication and PR surrounding high-profile issues within Cancel Culture.
Noah on television
Thanks to his experience as a 'spin doctor' in such high-profile crises, Noah got a prominent role in a showbiz program by DPG Media. He appeared weekly as an image expert alongside names like Albert Verlinde, Angela de Jong, Rob Goossens, and Guido den Aantrekker. In this role, he analyzed public opinion surrounding celebrities and explained which cognitive biases played a role in the opinions expressed by the public.
Experienced International Speaker
Noah is now a sought-after speaker at universities and academies across Europe, as well as at conferences such as South By Southwest (USA), Amsterdam Dance Event, and Eurosonic Noorderslag. Visitors learn from him how to communicate more consciously for more effective marketing campaigns using behavioral science, how to critically view manipulative mass media, and also how to disarm that one annoying colleague communicatively.
Nowadays
Today, Noah supports organizations and public figures with market research, target audience segmentation, behavioral design, public relations, and media campaigns through his Smidswater. He ensures that these campaigns and messages resonate with the intrinsic motivations of target audiences, so they are activated from within rather than having something shoved down their proverbial throats.
Expertise
Communication is key
Life is non-stop communication and is as essential to humans as water. But just as water can refresh yet also be destructive, communication can build but also break. Think of relationships that break down, strained teamwork, failing sales conversations, endless social media feeds, political campaigns that miss the mark, or international tensions that lead to wars. Behind these situations often lies the same problem: inadequate communication or knowledge of it.
Understanding Human Behavior
Effective communication begins with truly understanding who you are facing. Since 96% of our daily decisions are unconsciously driven by emotional motivations and deeply rooted behavior patterns, it is essential to recognize this behavior in order to influence it instead of relying on rationality. Whether you are running a national marketing campaign to achieve large-scale behavior change or trying to convince someone in a one-on-one conversation, using the right tools from behavioral science will yield better results.
Arm yourself against manipulation
These tools are not only crucial for convincing others. We ourselves are daily manipulated by media and social media companies that try to steer our opinions or attitudes with content and rhetoric to push their own agenda. By understanding how they use behavioral science, you arm yourself against persuasive speeches, dopamine addiction from social media, and misinformation.
Applicable to Everyone
With the right knowledge of human behavior, body language, and rhetoric, everyone can significantly improve both a business career and private life. It’s about learning to listen and observe before we speak, or as Noah always says: “Hear, See, and Speak.”
Themes
Communicative Skills
How to discover the emotional drivers of others during conversations so you can steer discussions in your direction with the right techniques and rhetoric.
Behavioral Science
How to uncover the personality and emotional drives of an individual or groups of people in order to employ cognitive biases to influence them.
Media Strategies
Out-Of-The-Box strategies in the field of (digital) marketing and public relations to conduct effective campaigns, based on behavioral science and the 'Job-To-Be-Done' framework.
Manipulative Media
How to arm yourself against techniques used against us to push agendas. Think of 'Weaponized Cognitive Dissonance' and the 'Perception-Context-Permission' model.
Reputation Management
How to take control of your reputation, how to build it, monitor it, and how to navigate through crises as an organization or individual and make public opinion more positive again using behavioral science.
Music Industry
From the artist side to the industry. How does this dynamic industry move, what players are there, and how do you navigate through this market?
Why Noah
Experienced entertainer
With years of experience as an artist, reaching tens of thousands of people from the stage on a daily basis, Noah feels completely in his element when he is in front of a group.
Successful Entrepreneur
Thanks to his strong communication skills, Noah established multiple successful businesses in a short period, including his DJ school Ikwillerendraaien.nl, tattoo shop The Tattoo Garden, record label BRG Music, and marketing company People Amsterdam (now Smidswater).
Educating, but entertaining
Noah brings his knowledge in a practical, directly applicable way, with a lot of humor and energy. For the audience, it feels more like an enjoyable show than a heavy talk or lecture.
Applicable to everyone
The insights that Noah provides about communication and behavior not only pertain to the business side but also inspire the audience to communicate differently in their private lives.
Beautiful anecdotes from the field
With his largest client base in the music and entertainment industry, Noah is full of unique and surprising anecdotes from his experiences with well-known public figures.
Out-Of-The-Box
By being a self-taught individual combining various disciplines, Noah thinks outside the box. As a result, he has developed sometimes provocative methodologies to get things done, which regularly leads to surprising 'aha' moments for the audience.
Talks
Masterclass Branding & Content
60 to 120 minutesActivate target audiences with content
During this masterclass, creators and entrepreneurs will discover how to develop strategic content that truly drives their audience into action. From growing your online community and generating business leads to boosting music streams: you will learn to create content that prompts concrete action.
Get to know your target audiences
The key to effective content lies in understanding your audience. During this session, you will learn how to accurately map out different audience segments and uncover the psychological motivators behind their online behavior. By understanding what really moves people, you create content that not only resonates but also builds a lasting connection with your brand.
Content is not a scary word
Many creators find content creation to be a daunting task, especially when the desired interaction fails to materialize and you lose grip on your audience. This masterclass breaks through that frustration with countless 'a-ha moments' that show you how to genuinely spark interest. You will leave with a fresh perspective and the tools to achieve greater results and impact from your communications right away.
More fans, followers, and voters thanks to behavioral science
120 to 180 minutesUse human behavior for relevance
The data is clear: in a saturated economy, relevance is your only survival strategy. To successfully engage people with your business, you need to understand the mechanisms behind their choices. This session, which has been conducted at international conferences, provides you with the foundation to cut through the daily information flow and make a lasting impact on your target audience.
Learn the psychology behind people
Discover the psychology behind decision-making: why do people do what they do? In this interactive lecture, you will learn how to influence unconscious buying and clicking behavior, despite the rational explanations that consumers provide themselves. This knowledge is essential to rise above the daily noise and capture the attention of the modern, saturated consumer for good.
Psychological tricks for activation
Behavioral science is the toolbox of the successful campaigner. Instead of hammer and nails, we use mental shortcuts to activate target audiences. You will learn how to strategically apply these psychological mechanisms to cut through the noise and elicit immediate action.
The art of attracting an audience
180 to 240 minutesCampaigning from A to Z
This lecture is the definitive follow-up to "More fans, followers, and voters thanks to behavioral science." It serves as the comprehensive finale covering all the tools and insights for setting up efficient campaigns with maximum impact on human behavior.
From strategy to roll-out
In addition to psychological mechanisms, this lecture also dives into the cultural and sociological context that shapes our behavior. Attendees will learn how to translate these layered insights into impactful content and powerful rhetoric. Moreover, you will discover how to utilize modern digital techniques to strategically and effectively distribute these messages to the right target audiences.
From PR to digital methodologies
With a strong foundation in PR and media, Noah provides you with the tools to strategically claim the right attention. In this session, you will uncover the power of storytelling as a driver for PR success. Additionally, you will learn to master advanced digital techniques to distribute your content in a way that makes it relevant at an individual level within the social media feeds of your followers.
Reviews
“Noah is truly a master at public speaking. With a wealth of knowledge and direct experience in the music industry, Noah makes all aspects of music production and the public relations surrounding artists very accessible.”
“Noah is one of the most recognized music marketers and data analysts in the Netherlands. Working as a consultant for numerous artists and labels, Noah is one of the figures in the field that cannot be missed out on.”
“As soon as Noah enters the stage and starts sharing his story, you become fully immersed in his enthusiasm. In a very playful way, he explains how topics become newsworthy and how you should communicate your message to the right target group. Let’s repeat it next year!”
“The best speaker I have seen so far at South By Southwest! You were absolutely born for this. Please don’t ever lose that passion and energy!”
“I enjoyed your presentation. Your presence. How you don't hold back. How you mix your personality with your work. Sometimes I miss that in this society. Humanity. Passion for what you do or who you are. You are one of those who shows that it does exist.”
Photos
Videos
Related speakers
Billy The Kit
Mental HealthWorld-famous DJ and inspiring speaker on mental health
Bram Thomassen
ResilienceTEDx speaker with a life story that touches the hearts of visitors.
FeaturedFariesh Abdoelrahman
Youth & WellbeingExpert and entrepreneur in urban youth issues
FeaturedMahi Khalesi
Media & EntertainmentNPO FunX presenter and successful A&R Manager in the music industry
