Introductions
Allowed
- Creative Entrepreneur
- Media Strategist
- Music Industry Expert
- Talent Manager
- Public Speaker
Not allowed
- Social Media Expert
- Social Media Marketeer
- Social Media Guru
Specific biographies
For promotional purposes for educational performances, talks & classes
Media strategist Noah Smits empowers artists and creatives to discover their unique voice and develop effective content strategies that ignite genuine connections with fans. His unique approach aligns the personal motivations of artists with the emotional needs of their audience, making content creation natural, efficient, and impactful. Noah has successfully guided numerous well-known and emerging artists and receives rave feedback from participants in his masterclasses. Even the most skeptical creators gain new perspectives on content creation after attending his sessions. Don’t miss this opportunity to elevate your career!
For short media bios about Noah as an entrepreneur and speaker
After a successful music career, Noah Smits has founded several companies within the music industry, ranging from marketing and management to music distribution and publishing to talent development. His overarching mission is to disrupt the industry, constantly seeking innovative ways to grow careers, projects, and businesses. Under Noah's leadership, his marketing and PR agency rose to a prominent position within the music industry by collaborating with global icons and major record labels. Today, Noah is back on stage as a passionate speaker, sharing his experience and disruptive mindset to inspire artists, entrepreneurs, and creatives to think as much outside the box as possible.
For short bios for participation in panels and talks about the music industry
After a successful music career, Noah Smits is dedicated to helping artists grow their careers efficiently and sustainably. He is constantly seeking innovative ways to build genuine connections with fans. Whether he steps in as a manager, marketer, publisher, distributor, or mentor, Noah plays various roles in shaping careers and projects through his organizations.
Long form biography
Noah Smits is a former Top40 artist, creative entrepreneur, communication and media strategist, media personality, and above all, a true entertainer. His musical background and fascination with human behavior led to unique marketing methods that create strong connections between public figures and their fans. With this innovative approach, he has worked for names like Ed Sheeran, David Guetta, Rico Verhoeven, Afrojack, and dozens of other celebrities. He was instrumental in the careers of Snelle and Antoon and played a key role in the communication and PR surrounding high-profile issues within Cancel Culture. Thanks to his experience as a ‘spin doctor’ in such high-profile crises, Noah gained a prominent role in a showbiz program from DPG Media. There he appeared weekly as an image expert, alongside figures like Albert Verlinde, Angela de Jong, Rob Goossens, and Guido den Aantrekker. In this role, he analyzed public opinion regarding celebrities and explained which cognitive biases influenced the outspoken opinions of the public. Noah is now a sought-after speaker at universities and academies across Europe, as well as at conferences like South By Southwest (USA), Amsterdam Dance Event, and Eurosonic Noorderslag. Attendees learn from him how to communicate more consciously for more effective marketing campaigns, look critically at manipulative mass media, and how to disarm that one annoying colleague communicatively. Today, Noah supports organizations and public figures with market research, audience segmentation, behavioral design, public relations, and media campaigns through his Smidswater initiative. He ensures that these campaigns and messages resonate with the intrinsic motivations of target audiences, so they are activated from within rather than being force-fed something down their proverbial throat.

