Patrick Maase
Eccentric creative strategist for renowned fashion brands
Patrick Maase-Rotermundt is a creative strategist who has charted the course for iconic brands like G-Star RAW and MR MARVIS. He operates at the exciting intersection where branding and conversion meet; the place where creativity must not only inspire but also perform. With experiences ranging from global campaigns with Pharrell Williams to strategic collaborations with Max Verstappen, he knows better than anyone how to build a brand that both visually impresses and commercially convinces. In his presentations, Patrick shares no slick marketing talk, but raw and honest 'confessions' about the reality behind the scenes. He shows how the friction between creative boldness and hard data is the key to international growth. Patrick speaks the language of both the aesthete and the analyst, offering organizations a unique blueprint to build an unbeatable brand for the future with courage and authenticity.
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Biography
Creative heavyweight
Patrick Maase-Rotermundt is a creative strategist who has made his mark at some of the most iconic fashion brands in the world. As Head of Creative at MR MARVIS and after over eight years at G-Star RAW, he has journeyed from rugged denim to refined chinos. His passion lies at the intersection where branding and conversion meet; the place where creativity must not only inspire but also perform. Patrick understands better than anyone how to build a brand that is both aesthetically appealing and commercially effective, in a market that is changing faster than ever.
From Pharrell Williams to Max Verstappen
Throughout his career, Patrick has been the driving force behind bold campaigns and groundbreaking experiments. From the 'Battle for Big Blue', a game in collaboration with Pharrell Williams to raise awareness about ocean plastic, to innovative fashion shows that reached consumers directly in China. He collaborated with icons like Max Verstappen and created sensational activations such as the whimsical promotion of the ‘Bruin Parry’ swim shorts. These experiences have taught him that the power of a brand often emerges at the moments when creative risks and unexpected twists come together.
Creativity versus Data
In his presentations, Patrick does not share smooth success stories, but raw and honest 'confessions' from behind the scenes. He takes his audience to the moments when branding and sales clashed and shows how friction can actually lead to shine. Patrick speaks the language of both the creative and the data analyst and demonstrates that brands are not built on safe certainties, but on courage, experiments, and a hefty dose of data. His approach is pragmatic: he prefers authenticity over marketing jargon, making his lessons directly applicable for any modern business.
A Glimpse Behind the Scenes
As a speaker, Patrick is energetic, authentic, and above all honest about the reality of brand building. He offers a unique glimpse behind the scenes of international top brands and shares the balance between the aesthetics of a campaign and its hard-hitting effectiveness. Whether it's scaling a brand or navigating complex collaborations: Patrick inspires his audience to think bigger and embrace creativity as the engine for growth. With his raw style and sharp insights, he ensures that the audience leaves with a new perspective on the friction between creation and conversion.
Themes
Scaling MR MARVIS: Building a Brand for the Future
What are the building blocks of a modern 'Direct-to-Consumer' brand? Patrick talks about the growth strategy, the creative choices, and the focus on authenticity at one of the fastest-growing fashion brands.
From Pharrel to Verstappen: Brand Activation in Practice
How do you create impactful collaborations that go beyond a logo on a shirt? A deep dive into successful celebrity campaigns and sustainability initiatives.
The raw truth behind campaign management
Patrick throws open the curtains and shares the lessons you won't find in textbooks. No polished success stories, but an honest look at the risks that almost went wrong, the experiments that failed, and how those moments ultimately shaped the blueprint for international success.
The Myth of the Golden Mean
Forget compromises between marketing and sales. In this session, Patrick delves into the necessary friction between the 'brand purists' and the 'conversion hunters'. He demonstrates why you should seek out the extremes to build a brand that has both a soul and breaks records.
Why Patrick
Experience at Global Brands
With a background at G-Star RAW and MR MARVIS, Patrick speaks from the absolute top of the industry. He knows what it takes to put a brand on the international map and keep it there.
Branding meets Conversion
Patrick bridges two worlds that often stand in opposition. He teaches organizations how creative branding and hard sales figures can strengthen each other instead of clashing.
Raw and Honest
No standard marketing spiel, but real stories about where things went wrong and what was learned from it. His vulnerability and honesty make his presentations human and highly credible.
Data-driven creative
Patrick demonstrates that creative boldness and data analysis go hand in hand. He provides concrete tools for taking calculated risks that lead to measurable success.
Talks
From jeans that chafe to chinos that fit. The balance between branding and conversion
60 to 90 minutesOpposites as the ultimate force
In this session, Patrick shows why branding and conversion are not opposites, but two forces that strengthen each other, provided you give them the right role at the right moment.
From brand building to performance
Using concrete cases and practical examples, he explains how the balance between brand building and performance shifts in different growth phases of a brand. When do you invest in long-term brand value? When should conversion take precedence? And how do you prevent short-term targets from hollowing out your brand?
The engine behind sustainable growth
With strategic frameworks, honest practical lessons, and a healthy dose of humor and self-deprecation, Patrick shows how to make conscious choices between creativity and results, and why that tension is the engine behind sustainable growth.
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